PREFACE
ACKNOWLEDGEMENT
Part I: Creating a Resilient Industry
1: Making a Resilient Poultry Industry in Europe
2: Consumer Perceptions of Poultry Meat and Eggs: Bridging the Gap Between Public Perceptions and Reality
Part II: The Economics of Sustainable Production
3: Global Context on Price Volatility and Supply Chains – Is Europe Competitive?
4: Industry Challenges Surrounding Sustainability
Part III: People as a Sustainable Resource
5: How to Attract, Retain and Develop Talent within the Industry
Part IV: The Role of Nutrition in Sustainability
6: Which Feedstuffs Will Be Used in the Future?
7: Limiting Factors for Nutritional Efficiency
Part V: Avian and Human Health – Interactions, Opportunities and Threats
8: Food safety: prevention is better than crisis management
9: Endemic Disease – The Challenge to Reduce Antibiotic Use
10: Human Nutrition and Health – Making Products More Desirable to Consumers
Part VI: The Roles of Genetics and Breeding in Sustainability
11: Breeding for Sustainability: Maintaining and Enhancing Multi-Trait Genetic Improvement
12: Increased Sustainability in Poultry Production: New Tools and Resources for Genetic Management
Part VII: Environmental Sustainability
13: Reducing the Environmental Impact of Poultry Production
Part VIII: Horizon 2050
14: Horizons and Prospects – a Role for WPSA?
Part IX: Poster Abstracts
INDEX