Veterinary Business and Enterprise Theoretical Foundations and Practical Cases

Veterinary Business And Enterprise Theoretical Foundations And Practical Cases

By The Right Honourable The Lord Ballyedmond OBE and Colette Henry

Veterinary Business and Enterprise: Theoretical Foundations and Practical Cases PDF presents readers with a unique collection of theory-based chapters and case studies that together provide a clear and practical illustration of key contemporary challenges in veterinary business management. The theory sections are written by leading academics from top universities and colleges, and cover leadership and management, the application of marketing theory, brand identity, ethical approaches to management and more.

The practical cases are principally based on real businesses within the broader veterinary sector both nationally and internationally. Each case deals with themes specifically relevant to the effective and practical management of a veterinary or veterinary-related business and presents a particular business challenge for students to solve. The cases are supported by web-based overviews, student assessments and interactive questions.

The book will be an important business and enterprise learning resource for both undergraduate and postgraduate level students of veterinary medicine. It will also be an invaluable supporting resource for business and enterprise educators and those responsible for curriculum design in veterinary schools internationally.

  • Presents practical cases supported by underpinning theory
  • Comes with online case-based resources
  • Contains contributions from leading experts and experienced veterinary business educators
  • Compiled and edited by the UK’s first Professor of Veterinary Business and Enterprise
Table of Contents

Chapter 1 Introduction

Part I: Theoretical Foundations

Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions versus evidence

Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice

Chapter 4 Leadership and Management in Veterinary Practice

Chapter 5 Veterinary Business Management: An Ethical Approach to Managing People and Practices

Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland

Chapter 7 Applying Marketing Theory to Veterinary Practice

Chapter 8 Brand Identity: Building a Veterinary Hospital Brand

Chapter 9 Veterinary Field Expertise and Knowledge Exchange

Part II: Practical Cases

Chapter 10 Ellie Prior: Starting out in practice

Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural Areas

Chapter 12 Cromlyn Vets: Where to now?

Chapter 13 De’Ath, Slaughter, Davis & Jones: Time for a Re-Brand?

Chapter 14 Cascade Veterinary Practice: Changing times

Chapter 15 Northgate Veterinary Clinic: A new lease of life?

Chapter 16 Parasol Kennels: Innovative Animal Housing

Index

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