Charm your Clients. Neuromarketing for Vets
By Miguel Ángel Valera Arnanz, Inmaculada Pérez Madrigal and Nuria Tabares Rivero
Charm your Clients. Neuromarketing for Vets. Why do people buy things? What tools can we use to convince clients and sell our services? In this work, the authors offer their more than 20 years of experience working in different areas of a veterinary practice. Written with a practical approach, this book reviews the current knowledge in neuromarketing and provides advice for its implementation in the real daily life of veterinary practices.