Humans, Horses and Events Management

Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management.

Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.

This book:
– Uniquely draws together events management and human-animal studies.
– Is formed from empirical research conducted by a multinational team of events management and tourism researchers.
– Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically.

A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.

Table of Contents

Table of contents

  • 1: Introduction: Managing and Experiencing an Equestrian Event. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir
  • 1: THE MAKING OF AN EVENT
  • 2: Event Communities. By Guðrún Helgadóttir
  • 2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman.
  • 2B: The Event Community: the Icelandic Equestrian Association. By Lárus Ástmar Hannesson.
  • 3: The Star of the Show: the Icelandic Horse. By Guðrún Stefánsdóttir and Víkingur Gunnarsson
  • 2: MANAGING THE EVENT
  • 4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008. By Runólfur Smári Steinþórsson and Hjörný Snorradóttir
  • 5: Event Management and Organisation: the Execution of Landsmót, Reykjavík 2018. By Áskell Heiðar Ásgeirsson
  • 6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjörg Sigurðardóttir
  • 3: EXPERIENCING THE EVENT
  • 7: The Visitor Experience at a Horse Event. By Ingibjörg Sigurðardóttir and Anna Lilja Pétursdóttir
  • 8: Volunteering at Landsmót: Gaining Knowledge and Experience. By Kari Jæger and Guðrún Helgadóttir
  • 9: Horse Welfare at Events. By Ingibjörg Sigurðardóttir
  • 9A: Welfare Assessment of Icelandic Competition Horses. By Sigríður Björnsdóttir.
  • 4: THE MEANINGS OF THE EVENT
  • 10: Identity Construction in Relation to Niche Events: Images of Landsmót in Social Media. By Susanna Heldt Cassel
  • 11: Multispecies Encounters in Events. By Katherine Dashper
  • 5: EVENT IMPACTS AND LEGACIES
  • 12: Economic Impact Analysis of Events: Landsmót 2016. By Tobias Heldt
  • 13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjörg Sigurðardóttir
  • 14: Event Legacies. By Guðrún Helgadóttir and Katherine Dashper
  • 6: COMPARISONS AND CONCLUSIONS
  • 15: Comparing Landsmót 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Games™ 2014 in Normandy. By Celine Vial and Eric Barget
  • 16: Landsmót: a Short Documentary. By Ragnhildur Ásvaldsdóttir
  • 17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guðrún Helgadóttir and Ingibjörg Sigurðardóttir

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