By Katherine Dashper, Guรฐrรบn Helgadรณttir and Ingibjรถrg Sigurรฐardรณttir
Horses are perhaps the most common non-human animal to feature in planned events, but although there is considerable research on equestrian sport, there is virtually none on equestrian events. This book begins to address this gap, using the National Championships of the Icelandic Horse as an extended case study to explain in depth the process of managing an event, as well as the larger theoretical implications of events management.
Drawing on diverse viewpoints and theoretical perspectives, the book draws wider comparisons to connect events management to larger themes in the social sciences, such as human-animal relations; nationalism; place branding; event impacts; event experience; and inclusion and exclusion. The book is a contribution to two fields. In relation to human-animal studies, it focuses on how the Icelandic horse breed is marketed and celebrated through top-tier competition; whereas from an events management perspective, it considers the role of the event in community building, the practical and theoretical aspects of running a sustainable equestrian event, and the issues that arise in multispecies event contexts.
A valuable resource for researchers of events management, human-animal studies and tourism, this book also provides an in-depth look at end-to-end events management for industry professionals.
Uniquely draws together events management and human-animal studies.
ย Formed from empirical research conducted by a multinational team of events management and tourism researchers.
Uses a single, extended case study to explore a range of themes and issues, both empirically and theoretically.
Table of Contents
Table of contents:
1: Introduction: Managing and Experiencing an Equestrian Event. By Katherine Dashper, Guรฐrรบn Helgadรณttir and Ingibjรถrg Sigurรฐardรณttir
1: THE MAKING OF AN EVENT
2: Event Communities. By Guรฐrรบn Helgadรณttir
2A: FEIF, the International Federation of Icelandic Horse Associations. By Gunnar Sturluson and Gundula Sharman.
2B: The Event Community: the Icelandic Equestrian Association. By Lรกrus รstmar Hannesson.
3: The Star of the Show: the Icelandic Horse. By Guรฐrรบn Stefรกnsdรณttir and Vรญkingur Gunnarsson
2: MANAGING THE EVENT
4: Strategic Management of Horse-related Events: the Case of the National Championships of the Icelandic Horse (Landsmรณt) 1998-2008. By Runรณlfur Smรกri Steinรพรณrsson and Hjรถrnรฝ Snorradรณttir
5: Event Management and Organisation: the Execution of Landsmรณt, Reykjavรญk 2018. By รskell Heiรฐar รsgeirsson
6: Segmentation, Marketing, Venue Selection and Competitiveness of Events. By Ingibjรถrg Sigurรฐardรณttir
3: EXPERIENCING THE EVENT
7: The Visitor Experience at a Horse Event. By Ingibjรถrg Sigurรฐardรณttir and Anna Lilja Pรฉtursdรณttir
8: Volunteering at Landsmรณt: Gaining Knowledge and Experience. By Kari Jรฆger and Guรฐrรบn Helgadรณttir
9: Horse Welfare at Events. By Ingibjรถrg Sigurรฐardรณttir
9A: Welfare Assessment of Icelandic Competition Horses. By Sigrรญรฐur Bjรถrnsdรณttir.
4: THE MEANINGS OF THE EVENT
10: Identity Construction in Relation to Niche Events: Images of Landsmรณt in Social Media. By Susanna Heldt Cassel
11: Multispecies Encounters in Events. By Katherine Dashper
5: EVENT IMPACTS AND LEGACIES
12: Economic Impact Analysis of Events: Landsmรณt 2016. By Tobias Heldt
13: Community Impacts of Events: Resident Expectations and Experiences. By Ingibjรถrg Sigurรฐardรณttir
14: Event Legacies. By Guรฐrรบn Helgadรณttir and Katherine Dashper
6: COMPARISONS AND CONCLUSIONS
15: Comparing Landsmรณt 2016 with Other Equestrian Events: the Case of the Alltech FEI World Equestrian Gamesโข 2014 in Normandy. By Celine Vial and Eric Barget
16: Landsmรณt: a Short Documentary. By Ragnhildur รsvaldsdรณttir
17: Conclusions: Planning, Managing and Experiencing Equestrian Events. By Katherine Dashper, Guรฐrรบn Helgadรณttir and Ingibjรถrg Sigurรฐardรณttir
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