By Geoffrey Marczyk, David DeMatteo and David Festinger
Essentials of Research Design and Methodology is a comprehensive guide to research design and methodology, focusing on how to effectively plan, conduct, analyze, and present research in a structured and ethical manner. It begins by introducing the fundamentals of research and its overall purpose, then moves into planning and designing a study, helping readers understand how to frame research questions and choose appropriate methods.
The book then covers how to minimize bias and control for artifacts, ensuring results are valid and reliable. A significant portion is dedicated to data collection and measurement strategies, guiding researchers on how to gather quality data. It then explores various types of research designs, such as qualitative, quantitative, and mixed-methods approaches, and delves deeply into the concept of validity—a core concern in any research process.
By Geoffrey Marczyk, David DeMatteo and David Festinger
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