Editor-in-Chief and Consulting Editors
List of Contributors
Preface
About the Companion Website
Section 1 Marketplace
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Veterinary Practice Models, Challenges, Trends
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Today’s Clients, Veterinarians, Veterinary Students
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Veterinary Teams, Trade Areas, Stakeholders
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Human–Animal Bond, Mergers, Corporate and Specialty Practices
Section 2 Administrative Management
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Workplace and Team Management
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Leadership, Change Management, Accountability
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Managing Meetings, Insurance, Organizational Culture
Section 3 Human Resources
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Compensation, Benefits, Staff Recruitment and Development
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Training, Performance Evaluations, Conflict Resolution
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Employee Manuals, Staff Turnover, Termination
Section 4 Client Relationship Management
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Client Service Basics and Strategies
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Client Expectations, Retention, Satisfaction
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Telehealth, Client Education, Marketing Approaches
Section 5 Communication
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Effective Communication Techniques
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Handling Difficult Conversations and Bad News
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Discussing Finances, Behavior, Nutrition, End-of-Life Care
Section 6 Marketing Management
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Marketing and Branding Fundamentals
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Internal and External Client Marketing
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Digital Marketing, Online Presence, Client Outreach
Section 7 Financial Management
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Financial Statements, Benchmarking, Profitability
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Practice Buying, Selling, Tax Planning, Valuation
Section 8 Cash Management
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Revenue and Expense Management
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Budgeting, Inventory Control, Accounts Receivable
Section 9 Operations Management
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Medical Records, Standards of Care
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Profit Centers, Inventory and Pharmacy Management
Section 10 Information Technology
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IT Basics for Veterinary Practices
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Cybersecurity, Digital Marketing, Paperless Systems
Section 11 Facility Management, Design, and Construction
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Practice Ownership Basics
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Site Selection, Construction Planning, Sustainable Design
Section 12 Practice Safety
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Workplace Safety, Client and Animal Safety
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Emergency Preparedness, Controlled Substances
Section 13 Legal Issues
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Informed Consent, Malpractice, Employment Law
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Contracts, Privacy Policies, Animal Law
Section 14 Planning and Decision Making
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Career Planning, Strategic Business Planning
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Succession, Risk, and Retirement Planning
Section 15 Appendices
Abbreviations
Glossary
Index